Solidarity

In the name of the ethical values that distinguish us, it is of fundamental importance for us to express our corporate social responsibility through contributions to local solidarity initiatives, which we have the opportunity to know and follow personally.

Many believe that donations and volunteering should not be publicized, because there is the risk of falling into self-celebration and the impropriety of using good causes as a marketing tool or as a means of boasting. In short, it becomes a matter of style and good taste.

This may be understandable when speaking of personal actions. But when such actions are the result of teamwork or of a company that, beyond the duty of generating revenue and balancing accounts, finds its meaning in honest work and its vision in social responsibility, it is no longer a matter of good taste, but of good example, something that carries the fragrance of humility and inspiration for those who believe in the same values.

Therefore, we wish to communicate our commitment: to support people and the environment, together with other organizations with whom we can join forces in helping, driven by a motivation consistent with our reputation.

When it is said that “work ennobles,” it also means building the foundations that make it possible to help. And it is well known that help is a balm for the heart, not only for those who receive it.